Meet Sellforte

Our background

We’ve seen and experienced current marketing analytics’ inefficiencies within the retail industry first-handed. Quarterly, yearly and even less frequent report cycles cannot solve the most profound problems in the long run, while the costs for developing comprehensive in-house marketing analytics system won’t usually fit the marketing budget either. As a result, marketing insights are purchased as reoccurring projects with expensive price tags, that undermine the insights’ biggest growth potential.

Sellforte was founded to tap into this lost potential. We want to provide our customers the tools to get ahead in the competition by showing how daily marketing activities affect the overall sales performance. This way our customers are able to monitor how strategy integrates into dynamic circumstances, implement changes if unexpected scenarios unfold, and ensure sustainable growth trend for years to come.

Our vision

We believe that focusing on what’s truly essential is the key to success. This is, however, increasingly difficult nowadays as organisations have to deal with endless amount of things that drain energy from the most crucial tasks, dulling the sharpest edge day after day. That’s why we’ve developed an AI-powered analytics software that helps marketing professionals on every level of the company to concentrate on doing what they’re specialized for, while the algorithms take care of the bulk calculations.

Our team

 

Juha Nuutinen

Juha Nuutinen
CEO, Co-Founder
+358 400 705 364

Former top-tier management consultant with globally leading retail analytics expertise

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Dr. Mikko Ervasti

Dr. Mikko Ervasti
CSO, Co-Founder

Data scientist with complex mathematical modeling expertise

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Teppo Luukkonen

Teppo Luukkonen
CTO, Co-Founder

Versatile expertise in business modeling

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Paul Arpikari

Paul Arpikari
Chief Commercial Officer
+358 41 438 2545

+10 years in media and marketing industry

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Book a meeting with Paul

 


Ville Vierimaa

Ville Vierimaa
Senior Data Scientist

Physicist with savvy data science expertise


Dr. Hannu Laine

Dr. Hannu Laine
Senior Data Scientist

Expert in Bayesian modeling and causal inference

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Dr. Paavo Niskala

Dr. Paavo Niskala
Data Scientist

Background in computational plasma physics in nuclear fusion applications

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Tuomas Matilainen

Tuomas Matilainen
Customer Success Director

Retail and marketing analytics professional with experience of working at a top retailer and media agency

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Katarzyna Wierzchowiecka

Katarzyna Wierzchowiecka
Project Manager

Project management and strategy expert

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Chris Kervinen

Chris Kervinen
Marketing Manager

Inbound + outbound marketing specialist

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Antti Heliste

Antti Heliste
Junior Project Manager


Krists Kreics

Krists Kreics
Junior Software Developer

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Leevi Lindgren

Leevi Lindgren
Data Scientist

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Oskari Kivinen

Oskari Kivinen
Junior Project Manager

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Tarmo Kivioja

Tarmo Kivioja
Junior Software Developer


Lauri Seppäläinen

Lauri Seppäläinen
Junior Data Scientist

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Joonas Nurmi

Joonas Nurmi
Junior Software Developer

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Juha Hurstinen

Juha Hurstinen
Junior Content Marketing Specialist

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Our advisors

 

Ismo Ojanen

Ismo Ojanen
Senior Advisor

Global Marketing Sourcing Director/Consultant with 20+year management and leadership experience

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Jonas Stjernberg

Jonas Stjernberg
Senior Advisor

Seasoned retail executive and strategy professional

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Olli-Pekka Mattila

Olli-Pekka Mattila
Advisor

Business development and financial expert

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Petteri Räty

Petteri Räty
Advisor

System architect and SaaS expert with broad entrepreneurial background