How much incremental sales and margin uplift do your promotions produce?
To find out what have been the main driver in the past success, Sellforte’s analysis maps out both the actual turnover and baseline trend to show how much campaigns and overall sales development explain the uplifts.
What are the drivers behind your promotion efficiency?
Breaking down all of the impacts in the overall sales performance (e.g. cannibalization, stock-up, halo), the analysis presents valuable insights on why specific promotions perform so well compared to others.
Which are my best and worst promotions?
After the incremental sales and margin uplifts have been attributed to each promotion, the analysis shows which promotions are driving traffic and margins up, and which ones should not be continued in future campaigns.
What are the best traffic-driving star products to use in media?
Knowing which promotions deliver exceptional sales uplifts and how they fit in with other promoted SKUs helps you to choose specific items for each slot in upcoming campaigns.
What is the optimal discount %, mechanic and price point for each promotion?
Our machine learning models are able to choose the optimal price points & mechanics for each promotion based on your receipt data.